Equipped to Win By Michael Chase

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Equipped to Win
 By Michael Chase

Equipped to Win By Michael Chase


Equipped to Win
 By Michael Chase


Free Ebook Equipped to Win By Michael Chase

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Equipped to Win
 By Michael Chase

  • Sales Rank: #1523425 in Books
  • Brand: Brand: lulu.com
  • Published on: 2010-05-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .69" w x 6.00" l, .89 pounds
  • Binding: Paperback
  • 274 pages
Features
  • Used Book in Good Condition

Review
"A must-read for anyone charged with high-tech capital equipment strategy, product management, or marketing."
--John Peeler, CEO, Veeco Instruments, Inc.

"Mike provides practical advice and tools to help executives and product marketing managers navigate key issues and produce winning results."
--David Gray, Ph.D., Vice President and General Manager, GT Solar, Inc.

"Insightful and easy to read - an indispensable Rosetta Stone for success in the high-technology capital equipment business."
--Bertrand Loy, EVP and COO, Entegris, Inc.

"This book should be required reading for everyone from executives to engineering, product, and sales managers."
--Don Kania, Ph.D., President and CEO, FEI Company

"Real life how-to steps and tools for managing products through their lifecycle. This handbook will be on tech leaders' desks, not their bookshelves!"
--Michael Luttati, VP Global Services, Teradyne, Inc.

From the Back Cover
If you are a high-tech capital equipment executive frustrated with general purpose strategy and marketing texts, this book is for you.  You have in your hands the first ever how-to book that specifically addresses the unique challenges of the high-tech capital equipment industry.  With "Equipped to Win" you'll learn how to:

  • Define, develop, and market winning products
  • Define, create, and capture value
  • Maximize your aftermarket business
  • Introduce disruptive technologies
  • Manage through a downturn
  • Train the sales force
  • Establish your market position
It's all here plus much more in a straightforward guide that will help you implement the industry's best practices and improve your company's performance.

About the Author
Michael Chase is a twenty year veteran of the high-tech capital equipment industry and founder of Tekcess International, a consulting firm dedicated to helping high-tech capital equipment companies grow and compete. Mike is also the publisher of The High-Tech Exec, a monthly newsletter for high-tech capital equipment executives. 

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Equipped to Win By Michael Chase PDF

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Equipped to Win By Michael Chase PDF
Equipped to Win By Michael Chase PDF

Equipped to Win By Michael Chase


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